Marketing industrial goods
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Marketing industrial goods by James Dening

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Published by Business Publications in London .
Written in English


  • Marketing -- Management.,
  • Sales management.,
  • Industrial marketing.

Book details:

Edition Notes

Statementedited by James Dening.
SeriesManagement in action series
LC ClassificationsHF5415.13 .D4
The Physical Object
Paginationxii, 223 p.
Number of Pages223
ID Numbers
Open LibraryOL5653641M
LC Control Number68094881

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1. Industrial Marketing: A Process of Creating and Maintaining Exchange by Krishnamacharyulu Csg, Lalitha R, Publisher: Jaico Book House 2. Industrial Marketing by Ghosh, Publisher: Oxford University Press 3. Industrial Marketing 2e by K. K. Havaldar, Publisher: Tata McGraw-Hill Publishing Company limited Size: 4MB. Preview this book» What people are executives existing factors firm force functions give goals groups growth identify important improve includes increase India individual industrial customers industrial marketing intermediaries Internet involved major manufacturers market segments marketing research marketing strategy material method 5/5(7). The elements of the communication mix are personal selling, advertising, sales promotion, direct marketing, public relations, and publicity. Personal selling is very popular in industrial marketing. Along with direct marketing, it can initiate a purchase action; the other elements spread awareness and provide information about goods and services. According to American Marketing Association, “Industrial goods which are destined to be sold primarily for use in producing other goods or rendering services as contrasted with goods destined to be sold primarily to the ultimate consumers.” Source: Industrial goods can be classified into following five categories: i. Raw.

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